|
The patented coffee cartridges offer the following advantages:
-Consistency, unlike when using loose coffee powder, when you use the cartridge, coffee comes out always the same, always delicious.
-Freshness, unlike coffee powder kept in a jar, each cartridge is individually sealed therefore retaining all the aroma of freshly roasted Italian coffee.
-Ease of cleaning, after coffee is made and enjoyed, the cartridge esily slips off the filter holder leaving no mess.
-Customer fidelity and profits! Instead of one-time profits selling just a coffee maker, you will have a stream of revenue from your clients coming back to buy new cartridges. This winning business model has been so far applied only to commercial coffee makers like in offices. Now it can be applied to retail coffee consumers, thus generating a new stream of revenue for you.
-Safety, unlike other plastic cartridges, our exclusive patented aluminum coffee cartridges are totally safe, even in case the coffee maker is accidentally left overtime unattended on a hot stove. Contrary to plastics infact the aluminum will not melt down even at very high temperatures, thus avoiding damage to the machine and no release of fumes.
-Versatility, the coffe maker provided can be used also with regular coffee powder (without cartridges). The standard 3 cup sizes means that any parts (filter and gaskets) are readily available worldwide.
Target market for the product
Are the educated cofee drinkers wordlwide, the ones that know the best home made coffee is made with the Italian "moka" machine. Those consumers will pay a little extra for a guarantee of a perfect brew.
| 
